“People very much move here for the schools,” Reed says. The Whitefish Bay School District serves the entire village and has an A-plus overall from Niche, which considers it Wisconsin’s No. 3 school district. Students in the northern section start at Richards Elementary, while those to the south attend Cumberland Elementary. Sixth through eighth graders go to Whitefish Bay Middle before progressing to Whitefish Bay High. Niche gives both elementary schools A grades overall and A-pluses to the middle and high schools. It also calls Whitefish Bay High the third-best public high school in Wisconsin, lauding its academics and teachers. Its roughly 970 attendees can enroll in over 20 Advanced Placement courses. Several private Catholic and Jewish schools offer faith-based education.